Web Design and Branding
Product branding is a determining force in the commercial world. We have all heard of Coca Cola. But what of its many early competitors? They lost the branding battle.
A person's impression of a company, its brand, is a complex set of feelings and expectations that are developed from a person's experiences with a company. Now people are gaining these experiences online.
Studies show that growing numbers of people are spending more and more time on the internet. Such a dramatic increase in home internet use is a signal that corporations are heeding. Many large companies are responding by hiring Directors of Web Marketing and paying close attention to technological developments.
A recent article in the New York Times titled "Just Googling It Is Striking Fear Into Companies" addresses corporate concerns about the impact of Google, the reigning search engine, on consumer choices.
When visitors go to your web site they develop an impression of your company. We are here to ensure that their experience is one that will set you ahead of your competition.
In the development and maintenance of your site, much like a Director of Web Marketing, we consider:
- Design
- User Experience Strategies
- Multi-Channel Promotions
- Search Engine Optimization
- Customer Feedback
- Site Features, Functionality and Usability
- Web Best Practice
Web Applications
We are strong proponents of open source software and use it, where appropriate, as a platform on which to build web applications.
THE POWER OF OPEN SOURCE
The key to the success of open source software is the model of code accessibility; the source code is "open" and available to be modified by developers. For you, this means a dependable, customizable and affordable business solution.
Advantages of Open Source
It is this "open source" model that has attracted a large body of developers who constantly make improvements and additions. Thus, the open source model overcomes the main disadvantages of proprietary software: the risk that required features will be unavailable or support will be discontinued.
Apache and PHP
Over the years, the open source community has created some of the most trusted, reliable and highest-performing web systems available. The market share of the open source web server Apache is three times the size of Microsoft's server. And PHP, an open source solution used for over 19 million web sites, continues strong growth in its popularity.
For dynamic web site development, open source has the preferred solution stack of technologies.
Some of the services we offer:
- Site Design
- Template Customization
- Site Maintenance
- Copywriting
- Managed Hosting - We can arrange it all for you!
- Search Engine Optimization
- Feedback and Other Forms
- RSS Feeds
- Content Management Systems
- Flash Animation
- e-Commerce
- Database-driven sites: our feature site
Our Affiliates
Marketing: Chrysalis Creative Marketing; Infomodo
Web Design: ; Freelance Design; 
Canada Web Development